
PhiFaves: Grand Master Chems Latreche
Welcome to the journey of Craft Master Chems Latreche (Instagram: @chems_latreche, TikTok @chems_latreche, YouTube: @chemsacademy4838), a remarkable mother of three who entered into her professional career at the age of 36. Her passion for the art of microblading has led her to become an influential educator and beauty practitioner in the field of permanent makeup.
Transformation through PhiAcademy
Chems reveals that PhiAcademy was a game-changer for her, offering top-tier training that allowed her to deliver the most effective eyebrow treatments on the market."Becoming a Master granted me credibility for the quality, seriousness, and innovation in the PhiBrows technique."
This reputable role not only strengthened her knowledge and skill, but also her confidence in transforming beauty standards.
What is the next technique Chems aims to Master?
Chems is currently learning the PhiBrows DelPhi Hair Strokes technique under Grand Master Jasna Liverios (Instagram:@jasna_liverios_grandmaster)."It's incredible and pushes me out of my comfort zone"

Blending Knowledge and Compliance
Chems emphasizes the importance of understanding skin science and the mechanics of permanent makeup to educate and inspire her students in the most effective way. Chems’ deep knowledge is combined with a commitment to excellence - Chems’ was first in her region to earn the Qualiopi qualification. This certification shows her top-quality standards in training, which means she is able to offer superior education while continuously improving her practices.Engaging Students Online
Chems uses social media platforms like Instagram and TikTok to connect with her students. She creates engaging tutorials and videos, creating and offering a form of support beyond a traditional classroom setting. This helps in keeping Chems’ online courses in the virtual learning environment interactive and engaging. Showcasing her work through videos, whether on latex or other mediums, is a key part of Chems’ online content.Chem's tips for improving and having appealing visual marketing content?
"An excellent phone or videographer and good lighting in your workspace”

Chems’ Microblading Essentials
For Chems, the essential toolkit includes the PhiApp for precise measurements, disposable blades and shading needles from PhiBrows, SUPER PhiBrows pigments, Skin Candy, and PhiSepto. These tools ensure that every treatment meets the highest standards of quality and client satisfaction.
The Ultimate PMU Kit
Chems believes that no other training school offers a kit as comprehensive as the PhiBrows Premium Kit.
"From the BB Compass to SUPER Brow Pigments and Latex, everything is top-quality, from the packaging to the design,” making the training quickly profitable.
For her, this kit isn't just tools—it's the gift that keeps on giving throughout the year.
Chems’ Top 5 PMU Investments
Her list includes the PhiBrows Grand Master Blade U24 Nano, PhiBrows Tweezers, new Shaping pencils, the PhiMarker Pen in Purple, and the innovative PhiMaster Machine. These tools represent the highest quality of PMU accessories, essential for any serious practitioner aiming for perfection in their treatments.
Chems’ Message to Fellow PMU Artists
"Nobody is motivated every single day of the year, but hard work, rigor, and discipline are key to success. Listen to yourself and pursue what you love"
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